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There are 2 types of people at Cannes — only one of them gets the yacht invite
I just got back from Cannes Lions.The Super Bowl of marketing. French Riviera. Yachts everywhere.And I wasn't in the audience.I was on stage. Speaking on a global panel. In a category people laughed at me for 3 years ago: B2B creators.
we spent $27,496 on our first team offsite... was it worth it?
Less than 2 years ago, this "team" was me and an AI note-taker. Today? We're 30+ people. We run creator programs for tech brands like Anthropic, Notion, Zapier, Gusto, and more. And for the first time in company history, we got everyone in the same room.
Where Creator Marketing Budgets Are Actually Going in 2026
Our team and I at Creator Match manage multi-million dollar creator budgets for some of the world’s largest tech brands (both private and public companies).Every week, we’re in rooms (and Slack threads) with CMOs and top Creators across Tech Brands (B2B, SaaS, and AI) through Creator Match.
What 30,000 creators in Dubai made painfully obvious about the global creator economy
Recently, I spent a week in Dubai with 30,000 creators at the largest creator economy conference in the world.After back-to-back conversations with 7- and 8-figure creators and teams from around the world, a few patterns became impossible to ignore.
