Sunsetting our Creator Match Chrome extension to scale something bigger

Hey everyone,

This one hurts to write. After a lot of discussion, we’ve made the tough decision to shut down the Creator Match Chrome Extension.

We spent nearly a year building what Creators told us was the best free LinkedIn creator tool on the market. It wasn’t born to make money, rather it came from genuine pain as a creator on LinkedIn.

We kept asking the LinkedIn product team to build things like creator analytics, better post and search functionality, and a sponsorship database. None of it existed. So we built it ourselves. For free.

Now, for those who know me, you know I have the technical skills of a potato. So none of this would have been possible without our incredible technical advisor, Chris Hughes.

The extension launched on Product Hunt months ago, grew to thousands of users, earned 124 reviews with a 4.8/5 rating, and made exactly $0 in revenue. But it was never about money. It was about helping both brands and creators get better visibility into LinkedIn creator marketing.

Unfortunately, over the past year LinkedIn has made it increasingly difficult for developers to build and maintain products on the platform. As much as we wish we could keep it running, it’s no longer sustainable to maintain or scale the extension.

When I started Creator Match a year and a half ago, we were barely getting by… chasing $2K campaigns and trying to prove that B2B creator marketing was even real.

Today, most of our campaigns are 6-7 figures. We’ve partnered with incredible new brands like Zapier, Lovable, and PandaDoc + more case studies here. And in September alone, we paid out more money to creators than we did in our entire first year of business.

So yes, this update stings. But it also shows how far we’ve come.

We’re now going heads down and doubling down on what’s working… building and scaling full creator programs for B2B, SaaS, and AI brands. 

My biggest learning from building Creator Match has been focus. Instead of trying to own the entire swimming pool, we want to focus on one swim lane: to become the best B2B creator marketing agency in the world.

I’ll always be proud of this little Chrome extension. It helped us build our first community, test ideas, and plant a flag in a space that’s now finally heating up. 

To everyone who downloaded, rated, or shared it - thank you. You helped us prove there’s a real hunger for better tools and transparency in this industry. And yes, we will continue to fight for creators and brands. 

This isn’t goodbye. It’s just the end of one small tech experiment and the start of something much bigger.

Here’s to doubling down on our agency and scaling our impact even more.

- AJ, Founder @ Creator Match 🧩