this hire could take us from 7 to 8 figures...

(Scroll to the bottom to learn more about our 2 newest Account Managers 👀)

🎯 Sooo we’re hiring again, and this may be our most important hire yet.

Role: Associate Director of Creator Marketing
Type: Full-time, remote

After a scrappy and successful first year at Creator Match 🧩, we’re entering our next chapter: scaling intentionally and expanding our capabilities. This role is a pivotal senior-level hire as we move from momentum to maturity, helping us build the infrastructure for long-term growth.

The Associate Director of Creator Marketing will serve as the strategic leader of our client-facing operations, taking full ownership of campaign execution, client relationships, and team development.

📈 LinkedIn creators are changing the game, and brands are noticing.

I wrote 2 articles in Fast Company that perfectly capture where B2B creator marketing is headed, and why LinkedIn is at the center of it all.

1. From Job Board to Creator Goldmine (Fast Company)

LinkedIn has evolved into a full-blown creator platform, and not with the usual Instagram-style influencers. We’re talking about a new wave of “professional influencers” who are building massive audiences by sharing their career stories, lessons, and insights.

Creators like:

• Jess Ramos, who went viral with a late-night remote work post and now has 212,000+ followers.

• Melissa Grabiner, an HR pro turned top LinkedIn voice with 400,000+ followers and $50K+ in brand deals.

• Ruben Hassid, who transformed his career slump into a personal brand that generated nearly $1M in revenue through ghostwriting software and 50+ brand partnerships.

They’re building trust and monetizing in new ways: digital courses, coaching, ghostwriting, community, and six-figure brand deals.

And it’s not just carousels, short-form video on LinkedIn is booming too, up 34% year-over-year according to Microsoft.

2. How Brands Are Tapping Into LinkedIn’s Influencer Revolution (Fast Company)

Brands are waking up to the power of LinkedIn creators, and adjusting their strategies accordingly.

Here’s what they’re doing:

• HubSpot partnered with 20+ LinkedIn creators in 2024, many of whom now contribute across HubSpot’s media network — not just one-off posts.

• ClickUp takes a “mile-deep” approach, investing heavily in long-term creator relationships, webinars, and collaborative product sessions.

• Teachable worked with Creator Match (👋) on their first LinkedIn creator campaign, encouraging influencers to showcase their “9-5 quitter story.”

As influencer marketing matures, platforms are evolving too. New features like Thought Leader Ads now let brands amplify influencer posts, a game-changer for paid reach and strategic distribution.

The takeaway?
LinkedIn is no longer just a place to get hired. It’s where B2B influence gets built.

👋 Welcome Maggie & Fola to the Creator Match 🧩 team

We’re thrilled to welcome Maggie and Fola as our 2 newest Account Managers.

They’re already working behind the scenes to launch standout campaigns and deliver top-tier support to both brands and creators. Oh, and their backgrounds are pretty impressive:

• Fola: 180,000+ followers across channels, Founder of Beyond Borders

• Maggie: Prev. Influencer Marketer @ Notion and The Farmer’s Dog

You’ll hear more from them soon, but we’re lucky to have them on board as we scale what’s next.

That’s all for now.

If you or someone you know is ready to build cool things with cool people, and shape the future of B2B creator marketing, apply for our open role here.

— AJ & the Creator Match 🧩 Team