we spent $27,496 on our first team offsite... was it worth it?

Less than 2 years ago, this "team" was me and an AI note-taker. Today? We're 30+ people. We run creator programs for tech brands like Anthropic, Notion, Zapier, Gusto, and more. And for the first time in company history, we got everyone in the same room.

SXSW Austin is chaos. So I built you the shortcut.

The Creator Match team hand-picked 30+ of the best events at SXSW (from 1000s)—including exclusive, invite-only events you won’t find on the official event page...

Where Creator Marketing Budgets Are Actually Going in 2026

What 30,000 creators in Dubai made painfully obvious about the global creator economy

What building a 20+ person company actually cost me

what I learned from 30 AI Creators in 72 hours on a B2B Brand Trip in Utah.

And why this proved that the next wave of B2B will feel surprisingly... human

Sunsetting our Creator Match Chrome extension to scale something bigger

After a lot of discussion, we’ve made a tough decision.

Not another layoff email: B2B is on fire (and we’re hiring)

The Future of B2B Marketing, One Creator at a Time

this hire could take us from 7 to 8 figures...

join the team behind B2B’s biggest creator campaigns in the world.

Inside Year One at Creator Match

The wins, the mistakes, the million-dollar milestone — and what’s next.

We’ve Paid Over $1M to LinkedIn Creators — And We're Just Getting Started

From bootstrapped chaos to a emceeing a software conference to paying $1M+ to LinkedIn Creators. What a week.

B2B marketing is boring—unless Hootsuite is behind it...

The 4 creator campaigns that proved B2B doesn’t have to be boring (plus a playbook you'll want to steal)