🎯 Key Takeaways from the '9 to 5 Quitters Club' Campaign

🚀 Introduction to the Campaign

• Overview: The campaign aimed to change the narrative around traditional 9-to-5 jobs and empower Creators to control their financial futures.

• Multi-Channel Strategy: Utilized LinkedIn, OOH NYC subway ads, podcasts, and newsletters to tell the stories of Creators transitioning from jobs to entrepreneurship.

Here's a screenshot from an internal Slack thread brainstorming creative copy ideas for a brand poster for a SXSW event. One of the ideas that surfaced was the phrase "9-5 Quitters Club."

🤝 Leveraging LinkedIn Creators

• Finding Experts: Teachable decided to partner with Creator Match to strategize and execute the LinkedIn Creator side of this massive campaign.

• Showcasing Diverse Stories: Creator Match activated 10+ LinkedIn Creators who had a unique 9-5 Quitter story:

• Examples: AJ, Jean, Megan, Jade, Colby, Brandon

• Goal: Highlight the variety and nuance of the creator journey to inspire others.

📈 Measuring Success

Metrics Tracked:

• Views, impressions, and engagement across LinkedIn, podcast, and newsletter.

• Email capture to drive traffic to landing pages and newsletters.

• Engagement and conversation levels on LinkedIn were critical to gauge campaign impact beyond just brand awareness.

💡 Unexpected Insights and Learnings

• High Interest in Storytelling: Many people were eager to share their personal '9 to 5 quitter' stories.

• Emotional Connection: The campaign resonated deeply with audiences, highlighting the personal, often vulnerable, nature of career transitions.

💼 Advice for Creators and Brands

📈 For Creators:

Prioritize Building Community:

• Surround yourself with like-minded Creators and engage with your audience consistently. A strong network not only fosters growth but also opens doors to collaboration, feedback, and monetization opportunities.

Start with Intentional Small Steps:

• Focus on creating valuable, engaging content that resonates with your niche. Monetization will follow (ie. courses, ebooks, on Teachable) as your community grows and trusts your expertise.

🏢 For Brands:

Empower Creators to Own Their Narrative:

• Authenticity is the currency of creator marketing. Give creators the freedom to tell their stories their way. Instead of rigid scripts, offer guidance on tone and goals, and let them weave their message naturally.

Don't be afraid to be different:

• There is so much noise on social media, especially around influencer marketing and paid ads. Dare to be different, and launch something special.