Inside Year One at Creator Match

When we launched Creator Match, we didn’t know exactly how things would play out — we just knew B2B creator marketing was broken, and we wanted to fix it.

Fast-forward 12 months:

• We’ve paid out $1,000,000+ to LinkedIn creators

• Partnered with brands like Anthropic/Claude, Notion, and Fiverr

• And hit the kind of growth that comes with both wins, losses, and growing pains

This newsletter is a sneak peak behind the curtain. We're sharing:

• What we’ve learned during this crazy first year

• Why we’re hiring (and who we’re looking for)

Let’s get into it 👇

But first…

🎯 We’re Hiring 2 Account Managers at Creator Match!

The job market is TERRIBLE right now… but not in B2B Creator Marketing. While most companies are sending rejection emails, we’re sending offer letters.

We have massive growing pains, including turning down new business because we don’t have the hands to handle it. That’s where you come in.

We’re hiring 2 part-time Account Managers (approx. 20 hrs/week) to help us scale from a 7-figure to 8-figure B2B Creator Marketing Agency.

What you’ll be doing:

• Managing campaigns for major B2B brands

• Reviewing creator content to ensure brand alignment

• Owning timelines, deliverables, and approvals

What you won’t be doing:

• Sitting in useless meetings

• Following outdated corporate playbooks

• Watching the clock tick to 5 PM

This is a high-speed, high-stakes role — perfect for someone who thrives in organized chaos and wants to shape the future of B2B creator marketing.

🌍 Remote
💼 Contract-to-hire potential
⚡ Immediate interviews — rolling applications

👉 Forward this to someone who'd crush it.

Wins & Losses from Year 1 at Creator Match

A founder who sold his company for $75M once told me over lunch:

So here I am, doing the opposite.
Year 1 of Creator Match was filled with crazy wins and hard lessons.
We built fast, broke things, and somehow made history. Here's what really happened…

10 Wins from Year 1 at Creator Match

Win #1: Bet on myself
Quit my 6-figure consulting job to build something from scratch.

Win #2: Made history on LinkedIn
First company ever to pay out $1,000,000+ to LinkedIn Creators.

Win #3: Signed billion-dollar brands
From startups to global giants—clients we used to dream about.

Win #4: Made our first hire
Tara Knight joined the team and absolutely crushed it 🧩

Win #5: Took the stage
Spoke at TED, SXSW, VidCon, Fast Company, and more.
Next up: Brazil, Amsterdam, Dubai.

Win #6: Worked around the world
December = LATAM tour: Argentina, Peru, Patagonia.

Win #7: Launched a free LinkedIn Creator Tool
Hit 1,000+ users on Product Hunt and got featured by Google.

Win #8: Hosted our first live event
SXSW meetup in partnership with Semrush. Unreal.

Win #9: Built real tech
A platform for LinkedIn creator marketing that actually works.

Win #10: Courtside with creators
Took LinkedIn creators to an NBA game 🎉 (Shoutout Reno Perry, Melissa Grabiner, & Kamil Strycharz!)

Thanks for being part of the journey.
This ride has been wild — and we’re just getting started.

Howeverrr, you don’t stack wins without losses, brutal losses…

10 Brutal Losses from Year 1 at Creator Match

Everyone sees the wins. But behind the $1M paid to creators and our insane growth...

Were the losses.

Here’s what we don’t usually share, the hard lessons that nearly broke us, shaped us, and made us stronger:

Loss #1: No salary for 12 months
Left a $130K+ job and bootstrapped the business. Savings drained fast.

Loss #2: Couch surfing + hostel hopping
Constant travel, but needed to save every penny.

Loss #3: Nearly sent $80K to Delaware
Misreported our taxes. Almost emptied the entire bank account.

Loss #4: Underpriced everything
No rate card. Said yes to breakeven deals just to land logos.

Loss #5: No SOPs, no onboarding
Everything lived in someone’s head. Total chaos for new hires.

Loss #6: Over budget by $10K
We scoped a campaign wrong. Still paid creators. Ate the cost.

Loss #7: Physical burnout
15-hour days. Four coffees. Living out of a suitcase.

Loss #8: Ghosted on $12K
Campaign delivered. Creators paid. Brand went bankrupt. Never saw a dollar.

Loss #9: Spent Christmas in Notion
While the world took time off, we ran the biggest LinkedIn creator campaign ever (Notion Faces).

Loss #10: Turned down $50K+
Hit our limit of brand campaign capacity. Had to say no to protect the team.

Year 1 was messy, wild, and worth every second. We’re fired up for Year 2.

So here’s to Year 2: more chaos, more creators, and more belief in what B2B Creator Marketing can become.

Thanks for riding with us.
We’re just getting started…