How Hootsuite Made Newspaper Headlines (Literally)

Welcome back! We are sending this newsletter with love 💙 from a café in Buenos Aires, Argentina 🇦🇷 as we are loaded up with empanadas.

Mark your calendars for our next MONEY MONDAY$ on December 9th at 1 PM EST! We’re hosting Eileen Kwok, Social & Influencer Marketing Strategist at Hootsuite, who will take us behind the scenes of their iconic Giant Newspaper Campaign.

You don’t want to miss this one—see you there! 🚀

LinkedIn Creators are the most untapped and impactful communities in the creator economy—and no Brand gets this better than HubSpot.

I attended my first-ever Brand trip as a Creator with HubSpot at INBOUND in Boston, and it was incredible. HubSpot isn’t just “testing” creators—they’re building long-term relationships through their in-house Creator agency, having partnered with 200+ Creators and signed 50+ to long-term deals.

The INBOUND experience was next level, with:
→ Networking happy hours
→ VIP parties
→ A comedy show with David Spade
→ Content sessions at the HubSpot Media Studio
→ And even dessert "bottle service" at Sugar Factory 🍨🍬

The highlight? The HubSpot Media Space—a hub for collaboration and connection.

PLUS, we got to bring several LinkedIn Creators to Boston like Jean Kang, Aidan Brannigan, and Jenk Oz.

⚡ HubSpot is THE business partner Creators didn’t know they needed.

Huge thanks to the HubSpot team and the incredible Creators I met—let’s keep showing the world the power of LinkedIn Creators!

LinkedIn Creator Marketing takes time.

Sure, you could throw money at a random Creator for a one-off post and call it a day. But don’t be surprised when it generates zero results, and you’re left thinking creator marketing doesn’t work.

If you want campaigns that actually move the needle—building awareness, driving conversions, and creating brand loyalty—it takes MONTHS, not days.

Think 20+ Creators, macro + micro, 20+ posts, creative strategy, testing, refining messaging, and learning from every campaign. The best brands—like Teachable, Notion, Framer, Fiverr Pro, and OpusClip—know this and execute flawlessly with channel-specific partners (like Creator Match 🧩).

Here’s the "simple" process:

The Creator Match Team is growing!

When you’re no longer the bottleneck in your business, everything changes.

It’s the difference between working ON your business vs. IN it.
→ Hire a team
→ Train them well
→ Compensate them fairly
→ Establish feedback loops
→ Trust them

Ask yourself: If you took a day off, would the business keep moving forward? Or are you the bottleneck?

Letting go is one of the hardest things for Founders—but it’s essential to grow. Your business is your “baby,” but scaling means trusting others and being a strong leader.

When I launched Creator Match 🧩, I wore every hat—from sales calls to Creator negotiations. Now, with our growing team, I can focus on Founder-led sales, partnerships, and strategy while leaving day-to-day campaign management to the experts.

Excited to welcome our 2 newest team members:
🎉 Tara Knight (Head of Creator Marketing)
🎉 Jenny Harry (Campaign Manager)

Takeaway: To scale, you must empower your team to succeed without you.

Busy Month of Features! Business Insider, Net Influencer, & Teachable.