Tips from a 400k Follower Expert

📊 Proven Results

• 400,000 Followers: Melissa is the #2 female LinkedIn Creator worldwide

• 10,000 New Followers in One Week: Her content consistently drives growth, gaining 10,000 followers in just seven days.

• 11,000 Attendees for LinkedIn Live: Melissa’s first LinkedIn Live event was a major success, attracting 11,000 attendees.

• $4,000 from a Sponsorship: Melissa secured up to $4,000 for a single LinkedIn Live event sponsorship, providing targeted brand exposure.

• 150 Job Seekers Coached: Through her coaching program, Melissa has helped 150 job seekers achieve their career goals.

• 291 Shares per Post: Her content averages 291 shares per post, highlighting her strong relatability with her audience (data pulled from the chrome extension here)

🚀 Key Strategies That Deliver Results

1. 📣 Leveraging LinkedIn’s Features:
   Melissa uses LinkedIn Live events to grow her audience and secure bundle brand sponsorships (posts + events). Her events attract thousands of participants, making them highly appealing to brands.

2. ✉️ Tailored Brand Pitches:
   Melissa focuses on researching brands and customizing pitches to align with their audience. Her approach includes sharing data like engagement metrics and past results to build trust and secure partnerships. She said it's like tailoring your resume to send to a dream company. She used the Creator Match Chrome Extension to find out what Brands are sponsoring Creators.

3. 🤝 Commitment to Authenticity:
   Melissa only partners with brands that align with her values and audience. By turning down deals that don’t fit, she maintains her credibility and long-term engagement with followers.

📈 Advice for Creators

Melissa shared her top tips for LinkedIn success:

1. Consistency is key: Post regularly, engage authentically, and build relationships.

2. Leverage live events: These are powerful for both audience growth and revenue.

3. Focus on value first: Prioritize your audience’s needs, and the partnerships will follow.

💡 From Melissa to You

"My top advice? Be committed and engaged. LinkedIn is about building relationships and providing value. The opportunities—monetization, growth, partnerships—will come naturally when you focus on your audience first."

Looking forward to seeing you at the next event :)

P.S. Have a Creator, Brand, or Agency you’d love to see featured at our next event? Just reply to this email with your recommendation—we’d love to hear from you!